Most clients refuse to travel more than 20 minutes to a gym. The result is something called availability bias – people would work with trainers if they were close by, irregardless if somebody farther away was better suited to help them. It used to be the same in a lot of other industries. Whatever brand … Read more
Know your client and do something special for him or her and you’ll be remembered. Today is a short post about giving amazing gifts to surprise and delight your online clients because people buy trainers, not training. The better relationship you build, the better your retention and referrals. And if you want to make more, … Read more
There are thousands of programs freely available to your client that are probably as good as stuff that you can develop. In addition to free workouts, apps and software are being developed by Silicon Valley types with the goal of replacing personal trainers. The quantified self movement where everything is tracked and programs are developed … Read more
The 5 little steps that’ll be the quickest way to successful business. 1. ONE TARGET MARKET. Pick one specific target market that you know, understand and you love. 2. ONE PRODUCT. Pick one product that you can look the prospect in the eye and say “this thing will get you the results you’re after”. 3. … Read more
In high school I was really good in English but my math grades were subpar. I never failed any classes, but averaged about a 60% in any math-related class. My parents did the obvious thing and hired a math tutor to help me get my grades up. It worked, and I ended high school with … Read more
When it comes to discounts, there is a difference between what people say they want, and what they actually want. Discounting is fickle, and almost always a bad idea unless you’re the Zohan of course. Then you can go out of business every day: Competing on price forces you to race to the bottom and … Read more
The scene is vivid, scarred into my memory. It was my first winter away. Working on my computer in a Starbucks as whales swim in the ocean in front of me at the Marriott Hotel in West Kaanapali in Maui, a man approached: “What’s the deal?” He said. –He was a tourist. You know the … Read more
The fitness industry is designed to abuse us trainers. The business model breaks us down, exhausts, us, and leaves us without much money at the end of it all. You’re told to follow industry norms but you must carve your own path and challenge them. Here’s the sad truth: Industry norms generate average results. They … Read more
Last week I was unplugged on a tiny island in the middle of the Atlantic Ocean with somebody who has sold over 120,000 Ebooks (including upsells) generating upwards of $8,000,000 from 2009 to today. We were exploring his home, the island of St. Pierre, an overseas Collectivity of France located off of the coast of … Read more
Online training is a new business and one that hasn’t gotten a lot of respect. For good reason, most people who do it suck at it. They view it as a way to magically make money by posting on Facebook once, getting hordes of clients, and doing no work in their underwear at home. The … Read more
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