Community

Like a glass of champagne, the bubbles always rise to the top. I’m still buzzin’ after our sold out OnlineTrainer.com invitational yesterday where 70 of the best and brightest online trainers got together in Toronto. And while there was some learning, the real story of the day was the connection. After hosting 3 seminars and … Read more

Reader Rebecca Garland writes, Thanks for all you do! I love how you not only give permission to go against the grain with marketing strategies and social media (how refreshing!) but that you tell us why. That’s so helpful. I always appreciate your info, and hope to provide the same awesomeness in my emails. Out … Read more

OTA student Alisandra says, Today I took your advice on giving a meaningful gift to a client. She attended her 100th class last week, over 10 months. There is a local artisan book binders shop, where everything is personalized. I chose the colours based on what she normally wears to workouts. Down to the clasp … Read more

The ease of publishing words via email, free blogs, and on social media results in lazy communication. Imagine living in a time when the only way to send a note was by mail and next day delivery didn’t exist. In this prehistoric time 30+ years ago, your only option was to write a letter, put … Read more

If you want to win friends and influence people online, start with respecting the situation of others. Here’s two places many go wrong: 1. Asking somebody to “let you know what you can help with.” At the end of a conversation or after an outreach to somebody that’s admired, this is a well-intentioned statement that … Read more

Know your client and do something special for him or her and you’ll be remembered. Today is a short post about giving amazing gifts to surprise and delight your online clients because people buy trainers, not training. The better relationship you build, the better your retention and referrals. And if you want to make more, … Read more

I’m going to tell you how Louie Guarino gets clients that refuse to train with anybody else in the world. When he wanted to start a group training program as a test to begin to scale his training and work with more people, he filled it. Louie is not good at marketing – at least not … Read more