Make more money

Great marketing will only make a bad product fail faster. You need a good product. But today’s short note isn’t about your product. Today’s note is about how you communicate the value of your product. — Some background: Fitness Marketing Monthly subscribers get two bonus gifts when they first subscribe. The first, is a small, … Read more

Reader Brandan Cabral writes, “Jon Goodman, I could kiss you right now. After reading the email about celebrating a client moving on, I decided to do the same thing AND got set up with two new clients within an hour. Thank you for sharing novel ways to celebrate and share what we do. It is … Read more

Driving down the highway on the north shore of the island of Kauai in Hawaii, my wife and I saw a curious site. I’m getting ahead of myself. Let me back up a bit … In 2016 we lived in a small town called Kilauea on the northeastern shore of Kauai. Kauai is breathtaking and remote. … Read more

OTA student Adam asks, I’m speaking with a business coach and it seems that you both highlight the same issues in our industry, but have very different business models (correct me if I’m wrong). Yours – slow and stable growth, to replace a % of your income with online clients. His –  Create a high … Read more

Yesterday’s article ended with the line, “When somebody tells you that they can teach you how to become a ‘SIX FIGURE TRAINER’ I want you to confidently scoff, chortle*, and say, “no thank you sir, that has zero impact on my wellbeing. I’d rather be happy but I hope that you enjoy your expensive car … Read more

OTA user Kevin says, “Everywhere I look people are promoting to make me a ‘six figure online trainer’. What’s up with that? Is it some kind of new-age, make-you-rich scam.” Maybe. I don’t know. What I do know is that right now, my friend, online training is the hot thing. It wasn’t always this way. … Read more

Yesterday I spoke about post-rationalization and how well-intentioned fitness business coaches invent a logical narrative in order to sell a process that doesn’t exist. If you haven’t read that yet, click here to open it in a new window to read after. Today I want to talk about the very nature of business coaching and … Read more

Today’s article isn’t about one fitness business coach in particular, it’s part-one of a series where I analyze and expose the business model so that you can make a better decision where to spend your hard-earned business-development dollars. First, understand that humans are not rational nor are they irrational. We humans are a post-rationalizing species. … Read more

A reader, Paul, had this to say about his recent investment of the Highly Wealthy Online Trainer Two-Book Box set, “Your book was a big letdown. Lots of white space and nothing new.” Our friend Paul then went on to say that a lot of the principles are similar to what people like Brian Tracy … Read more