It’s too easy to think that you’re working, when all that you’re doing is posting a badly written status on Facebook. It’s too easy to think that you’re marketing, when all that you’re doing is posting on your social media accounts that you’ve put very little thought into. It’s too easy to slap together an … Read more
This is a website about online training that has little to do with online training. If it was just about online training, that would be a disservice to you. Odds are that you aren’t going to be a trainer forever. Even if you are, it’s myopic to focus on the skillset of training clients online. … Read more
Reader Bill Calhoun writes, “You know how when you get a virus that TOTALLY wipes out your hard drive and DESTROYS everything you had before? Well…You’re kinda-like that virus. You’ve wiped every notion I had before. My brain is dry…it SUCKS! I’m PISSED-OFF. Not of you JG but, of all the wasted garbage I had … Read more
When medieval French and English kings wanted to show off how much wealth they had they intentionally planted something useless – a grassy front lawn. Grass (gramineae) produce nothing of value, needs a lot of land, and requires significant labour for upkeep. According to history profess Yuval Noah Harari, these artificial meadows were a perfect … Read more
You know how sometimes you hear a story with some sort of message and it sticks with you but you don’t know why? This particular story holds a lesson and that lesson guides you. The story then morphs in your head. Over time you might forget where the story comes from, or if it even happened … Read more
People don’t want cheap, they want easy. And people don’t want the best, they want the confidence that whatever they are buying isn’t crap. -Coach Jon
Shigeru Miyamoto is a legend. Born in Kyoto, slim, and always with a big smile Miyamoto is revered. Rightfully so, he’s the mastermind behind Mario Brothers, Donkey Kong, the Legend of Zelda and many more. But today I want to talk to you about the thought process behind the Nintendo Wii, how it outsold all … Read more
Whew. A day and a half ago I released the brand new Highly Wealthy Online Trainer limited edition two-book box set (www.onlinetrainer.com/hwot) and boy, that escalated quickly. So quickly that I didn’t get a chance to even write a post announcing the release, or promote on social media once beyond 3 words in our Facebook group (“check … Read more
OTA grad Francis McCabe says, “The guys I am in the mastermind with can’t believe how many clients I can get without a landing page or website and just closing deals with Facebook msgs lol.” Nothing about this is a surprise. It doesn’t have to be Facebook but the important stuff seems to be missed … Read more
Sure he sold 100 million records, earned a Nobel price in Literature, and received the Presidential Medal of Freedom but Dylan’s greatest accomplishment might just be his ability to teach us how to market online fitness training. The bard knew what made people tick, and it came out in his music. Look no further then … Read more
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