‘Cooler than a polar bear’s toenails’

Get Daily Tips >

OTA grad Ren Jones, on his two year anniversary of graduating the Online Trainer Academy Certification program, dropped the mic with some mind-bending, biz-exploding knowledge, a few days back.

I asked him to share his thoughts. He responded:

‘Cooler than a polar bear’s toenails’

After some Googling, I learned two things:

  1. This line originates from an Outkast song
  2. Polar bear’s have claws. Additionally, their paws are wide, acting as snowshoes, spreading their weight across the frozen tundra.

Below are Ren’s words. I’ve edited his 3 tips for brevity and added in some of my own thoughts:

1. The Details Matter (Unless you aren’t doing anything)

Trainerize or PT Hub?

Paypal or Square?

PDF or Spreadsheet?

My own videos or the preloaded videos?

–These question seem important up front but until you are interacting with clients, you have no idea what’s going to work. Pick something.

There are very few decisions (in the beginning) that will ‘totally ruin everything’.

You can correct almost any decision at this stage, but you can never get back the life you wasted while deliberating. It’s the exact feeling I had after watching the movie Glitter starring Mariah Carey. No one deserves to feel like that.

From Jon: The best doesn’t exist. Stop procrastinating. If you haven’t started yet because you are worried that you aren’t using the right software, then you’re making an excuse.

Successful people take (imperfect) action. 

2. Marketing vs. Branding

Whenever somebody posts any variation of “I made a Facebook ad and I didn’t get any leads from it!” or “My click funnel didn’t funnel any clicks” it shows me that they skipped the branding and went straight to the marketing.

Here’s the simplest way I’ve heard to explain the difference.

Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes.

These are a few things that I’ve done to brand myself:

  • Holding the door open for people
  • Answering questions for free in groups
  • Posting quality content
  • Petting a dog as their owner passes by
  • Cheering on people that post awesome wins on social media
  • Wearing my logo t-shirt in public
  • Being transparent about the good and bad in my life (Most people that hire me already know stuff about me)

I’ve been doing all of that stuff for 5+ years. So, occasionally, people will ask me out (by this I mean that they ask if I can train them).

When you skip all of the branding, you’re randomly asking strangers on a date. Actually, if it’s a FB ad, you’re forcing your way into their home first, then asking for a date. Which may not be AS dangerous in Canada, but down here in the USA, it’ll get you a low-card bullet salad.

From Jon: A tactic, no matter how good, is only as good as your ability to make use of it. The hard work is the work that goes behind the scenes. The hard work is the work that nobody sees.

3. Yes, the Certification is (Probably) Worth it

I’m not just talking about the Online Trainer Academy here. But this is another question I see often in groups.

‘Is the _____ cert good?’

‘Does the ____ cert work? ‘

Here’s what I’ve learned:

Every bit of knowledge is only as good as your immediate application of said knowledge

There is no certification that will do the work for you. Conversely there’s no certification that will restrict you if you do the work. Plan upfront to USE what you’re about to learn and you’ll be fine.

From Jon: It’s true what Ren says. The Online Trainer Academy isn’t magic. There’s no promise of riches. Instead, it’s a solid system that’s benefitted from the input of tens of thousands of online trainer’s feedback over 6 years.

Thousands of trainers in 86 countries have gotten great results with the OTA materials. Others have done nothing with it and have gotten nowhere – even with the unlimited business coaching included.

OTA works, but only if you’re willing to put in the work. 

Get on the presale list here:


-Coach Jon

Have more freedom. Make more money. Help more people.

Get email tips from the Jonathan Goodman to learn how

Online Fitness Training: Learn the Core Truths


A FREE mini-course guaranteed to provide the
for the next stage in your career

In addition to your course, you'll also get free access to tips from successful online trainers once a week. Your email will never be shared and you can unsubscribe anytime. Privacy and terms at the bottom of this page.