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Expanding on Yesterday’s 24 Word Marketing Lesson (audio)

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JC Deen, in a message soon after yesterday’s email went out says,

“People don’t want cheap, they want easy. And people don’t want the best, they want the confidence that whatever they are buying isn’t crap.” that was goooood.

My response:

“It’s basically everything. Like, you can stop teaching marketing now. Just make sure that everything that you do fits into that and you’re good.”

To which JC followed it up with a question:

“Right. I find it’s tough (for me anyway) to draw the line between framing something difficult to being easy.”

So I recorded this audio snippet for him that I wanted to share with you:

-Coach Jon


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