Fitness Facebook marketing expert Elijah asked me to speak to his audience a few weeks ago. It was a good opportunity for me to clarify my stance on Facebook advertising – which I’m spoken against multiple times but don’t think it’s actually a bad thing.
This was a fun conversation. Somewhat antagonistic to what many have been made to believe, but I think it will help you understand how to market, when to pay to market, and what’s most important in this new-media, ultra-connected world that we live in.
Specifically, we go over a few things in this 45 minute conversation:
- My best marketing tip that I give to everybody (so you don’t need to buy anything from me).
- Why the metrics most rely on when advertising with split testing are flawed and lead to false positives.
- The difference between knowledge and wisdom.
- If you’re advertising trying to make a sale today, you’re fighting in a very bloody ocean. How to create your own category of one instead.
The video is embedded below or, if you wish, download the audio and listen on the go here: