In marketing, the “little-less” crap ideas are always going to win out (video)

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Fitness Facebook marketing expert Elijah asked me to speak to his audience a few weeks ago. It was a good opportunity for me to clarify my stance on Facebook advertising – which I’m spoken against multiple times but don’t think it’s actually a bad thing.

This was a fun conversation. Somewhat antagonistic to what many have been made to believe, but I think it will help you understand how to market, when to pay to market, and what’s most important in this new-media, ultra-connected world that we live in.

Specifically, we go over a few things in this 45 minute conversation:

  • My best marketing tip that I give to everybody (so you don’t need to buy anything from me).
  • Why the metrics most rely on when advertising with split testing are flawed and lead to false positives.
  • The difference between knowledge and wisdom.
  • If you’re advertising trying to make a sale today, you’re fighting in a very bloody ocean. How to create your own category of one instead.

The video is embedded below or, if you wish, download the audio and listen on the go here:

–> Click here to download the audio

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