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There’s a Good Reason, and There’s the Real Reason

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Commenting on yesterday’s article about confusing the gasoline for the fire, OTA student Gina Diliberto Patterson sums up the process here:

Spot on. What OTA has taught us in terms of marketing has brought in way more clients than any marketing funnel or Facebook ad. There’s certainly a time/place for those tools, but if you’re not already well-known and established they can’t be the foundation of your marketing efforts or you’ll see very little ROI, if any.” – Screenshot

OTA grad Francis McCabe (who you met yesterday) sent me an unsolicited message with screenshot while I slept last night:

“Closing deals watching Teletubbies with my daughter via Facebook haha. Thought that would give you a chuckle.”

His new client, the one who messaged him asking if Francis had time to take her on, says “I’ve seen your page and the transformation images and they are fantastic. I’ve never done anything like this before but I’m definitely committed to giving this 100%. (screenshot)

What works is more simple (and cheaper) than what you are made to think but it requires you to put yourself out there.

Why do so many think that they need complex funnels, paid ads, and tons of social media ego-metrics to get clients and until they set those things up, the treasure they desire is nothing more than a dream?

I believe that it’s because because, as legendary mythologist Joseph Campbell once said,

“The cave you fear to enter holds the treasure you seek.”

There’s a good reason, that is your crutch, and there is the real reason you fear

The secret to your success lies, and has always lay, in my two golden rules. They never change:

Rule #1: Do a great job

Rule #2: Make sure everybody knows about it

Making your network aware that you’re a trainer AND you know how to train people online. Until you’ve done that, nothing else matters. This is the base with which you are going to build your house.

A good reason is that you don’t have a website yet, or you need new followers, or you need to build up your list first. The real reason is that you’re scared of looking stupid and/or you’re uncomfortable taking a risk

The real reason is usually quite shallow. It hurts your ego.

And that’s why Habit #4 in book one of my upcoming two book Highly Wealthy Online Trainer limited edition box set is ‘controlling your ego’.

The good reason is your excuse. It is a crutch. Sometimes you need somebody to call you out and tell you.

Still, to admit this to yourself takes a serious amount of honesty with yourself. We all have egos, some people admit it, others control it… and controlling it is understanding it, working with it, and using it.

The more people that know that you do a good job as an online trainer, the better chance you have at somebody reaching out to you while you’re watching Teletubbies bouncing your son on your lap and converting a client. Or, in the the experience of OTA student and PN ProCoach user Carolina Belmares, supervising multiple children:

“Holy s*** you should see me, I haven’t showered, still in my pj’s, bouncing a 5 month-old on my lap and trying to entertain a 4 year old who’s off from school for March break. I’ll laugh at this someday, right?” (screenshot)

A few days later:

“Guess what? I hit a new (small, but big for me) milestone… my online business is now bringing me in over $3,000 each month. And all while staying home with my tiny baby! It’s awesome.” (screenshot)

Identify your good reasons as the crutches that they are. If you ever say, “I’ll put myself out there when …” then you are leaning on a good reason, and it’s stopping you from entering the cave that holds the treasure that you seek.

Detachment is the antidote to ego. Get out of your own head. What is your real reason?

-Coach Jon

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