The cowboy era of the Instagram fit-pro is upon us and it is impacting real trainers. Whether it’s hurtful or not is an interesting question.
Guru fit pros who say that, “I just need to get better at the science and clients will come” are wrong.
Fitness is 50% fitness and 50% business.
Social media has decentralized the fitness marketplace.
We’ve been living in a cowboy era. Yippie-yi-yo-ki-yay. It’s a free-for-all ya’ll. Everybody is yelling. Anybody can do whatever they dang well please. But at a certain point with any decentralized marketplace, things begin to stabilize. The best rise above because people can decide.
We’re approaching this point. We’re not there yet. It will be a few years. When it happens the good people, the talented people, the people with the right array of skills, are going to win big.
An evolving decentralized market resembles a third world economy. There are the very, very rich, basically no middle class, and the majority clawing and scratching at the bottom, trying to climb their way up.
Signs of this starting are everywhere. Individual brands that wouldn’t have stood a chance five years ago are selling millions. At the same time, a lot of fit pros are suffering, wondering why nobody is listening.
You’ve Got to Know How to Market and You’ve Got to be Good
There are a lot of fit pros who are going to wake up five years from now and realize that they’ve been working hard and accomplishing nothing. This sorry lot will realize that they’ve been wasting their time on pithy social media posts and “here today, gone tomorrow” tactics and have nothing to show for it.
The problem comes down to a simple supply and demand curve. There’s too much noise on social media and too little space. As a result, organic reach on just about every platform is dead and advertising costs are rising at an unprecedented rate.
Right now you still have some opportunity with Instagram but, think about it, you’ve got a screen that shows you 1.5 posts. At the same time, more people are pumping out more content and building up followings. Supply is increasing with no associated rise in demand. Not only that, Instagram is part of Facebook, which is a public company, meaning that they need to continue to increase revenue. All of this adds up to more ads and sponsored things, which leaves you with even less space for your organic promotions and even higher ad costs.
The only thing that’s going to matter soon is that you deeply understanding marketing psychology and have a reputation that precedes you. You must arm yourself with the marketing and business development skills to be in control of your future.
This bonanza that we’re in right now is not going to last much longer. Accessing prospects will get even more difficult. Attention will become more scattered.
This may sound grim and to some it might be. Fortunately, what’s happening presents an exciting opportunity.
Your Unmatched Opportunity
Those that win in the near future are going to win big. Your success is up to you and the deep skills you are able to acquire. Good enough won’t cut it much longer. You must know how to market, advertise, brand yourself, and sell.
This may sound overwhelming.
I get it. In the past 8 years I’ve read over 20 books on pricing strategy alone. Aside from the thousands of dollars I’ve spent on books, it’s taken thousands of hours to sift through it all – and this is assuming that you know what and who to study from. I’ve also spent hundreds of hours flying in order to build a world class network of experts to learn from.
There’s a lot to know. Where do you start?
You can choose to start at the beginning but I want you to intelligently skip ahead so I’m going to make you an offer.
What if I told you that instead of spending thousands of dollars and hours, you could invest under $100 and less than 3 hours a month to have the precise information you need, curated from the world’s best, delivered via priority mail to your doorstep each month? This is everything that you need to get ahead and nothing that you don’t, served up on a golden platter.
What I’m describing is our renowned Fitness Marketing Monthly (FMM) service and, if that wasn’t enough, while you await your first issue of FMM, I’ll immediately send you a welcome gift valued at an astonishing $298, 100% free. This powerful gift contains the 9 steps. Every burnt-out fit pro is missing at least one, and usually 3 to 4 of these precious steps.
So don’t delay. Enjoy your first issue risk-free, with no obligation. Subscribe to Fitness Marketing Monthly and, if you decide that it’s not for you within the first 60 days, we will happily refund you 100% of your investment and you can keep the incredible free gifts.
You have no risk. The only way to lose is to do nothing and get left behind.
This industry is about to become much more competitive. The cowboy era is ending. The bonanza is almost over. You used to be able to get by with hacked-together marketing. Not for long. The cream will soon rise to the top. I implore you, take me up on my incredible offer, and make the decision to join us as a FMM subscriber at no risk to you.
It’s sad that most reading this won’t take action. They’ll ignore my warning, turn me down on my offer, and try to save a couple bucks a month learning from an overwhelming array of free resources – many of whom developed by people who can hardly afford the computer they’re typing on. I’m offering you an unmatched opportunity but it requires you to be a one of the rare action takers.
The truth is that you have time to decide. I’ll sell you a subscription to FMM a month from now and a year from now. But I want you to ask yourself what the heck you’re waiting for. In a month’s time you’ll be an extra month behind and it will take longer to get caught up. Subscribe now, get the welcome gifts, and take advantage of other’s inaction by propelling yourself past them.
– Coach Jon