One of the smartest marketers I know, Dev Basu, sends out an email today on how to turn readers into customers. What makes somebody hit the big, red, glowing BUY button. It’s the million dollar question, ain’t it my friend? If you stick around on the Internet long enough you’ll run into some people who … Read more
It’s a v-neck – I have 6 in black, 2 in grey, and 2 in navy blue. The shirt is from Unbound Merino. I like the shirt but this isn’t about clothing choices, my friend, it’s about decision fatigue and willpower. Having one shirt is a step to eliminate as many small decisions as possible from … Read more
Yesterday I spoke about post-rationalization and how well-intentioned fitness business coaches invent a logical narrative in order to sell a process that doesn’t exist. If you haven’t read that yet, click here to open it in a new window to read after. Today I want to talk about the very nature of business coaching and … Read more
Today’s article isn’t about one fitness business coach in particular, it’s part-one of a series where I analyze and expose the business model so that you can make a better decision where to spend your hard-earned business-development dollars. First, understand that humans are not rational nor are they irrational. We humans are a post-rationalizing species. … Read more
Yesterday your trusted coach meandered into a Facebook group that isn’t his own partly to help, partly to get fodder to write about. –Jon sniffs out a question about the best gifts to give to clients for the holidays. In a bout of altruism, I share a quick thought about why most gifts that trainers … Read more
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