How a Micro Change Led to $2 Million in Addition Butter Business

For some reason my best friend wanted to do something out of character and have his bachelor party in style in South Beach, Miami. We stayed at the famous Fountain Blue Hotel, partied at Liv nightclub, and went for dinner at one of the most famous steak restaurants in the world, Prime 112. I was … Read more

Discounting, and Why You Will Always Lose the Race to the Bottom

When it comes to discounts, there is a difference between what people say they want, and what they actually want. Discounting is fickle, and almost always a bad idea unless you’re the Zohan of course. Then you can go out of business every day: Competing on price forces you to race to the bottom and … Read more

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