It was the finale of an expensive day-long marketing event. The last speaker, a guru that’s been around for ages, steps up. There was something different about him. His grey beard and straw hat caught my attention before I noticed that he didn’t have any slides and used a handheld mic. Old school. After a … Read more
The fitness industry is designed to abuse us trainers. The business model breaks us down, exhausts, us, and leaves us without much money at the end of it all. You’re told to follow industry norms but you must carve your own path and challenge them. Here’s the sad truth: Industry norms generate average results. They … Read more
I have a friend who started online training a year or so ago and quit soon after. He wanted the fruits that this new, exciting business opportunity promised to bear. Sadly, these days he’s still labouring in the gym 10+ hrs a day looking for the solution that he had, but wasn’t strong enough to … Read more
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