FB group member Kyle Tomlinson asks, “What’s the easiest and cheapest way to create a website for training? noob friendly please.” Thanks for the great question Kyle. Thinking that you need a website before starting is one of the myriad of traps that fit pros fall into. As a result, one of three things usually … Read more
When I started to type, it exploded out of me. This was the most important thing that I’ve ever written. The task was simple: share what fit pros need to know in order to get ahead in the industry? Why do some win big while others struggle? What’s the special sauce? My opening column in … Read more
“When your experience contradicts the message others promote, and expect you to support, trust your experience.” – Lou Schuler (from the Mark Rippetoe feature) –This line comes direct from an extraordinary four-page feature on Mark Rippetoe, the founder of Starting Strength, in next month’s issue of Fitness Marketing Monthly. With a base in Wichita Falls, Texas, a … Read more
Nobody knows anything for certain. The real work is what happens before the work starts – the preparation. Our most successful students thrive in this phase. The first step before taking any action is clearly defining what you don’t know. It is only when you are aware of your blind spots that you can craft … Read more
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