How to Get Ahead – A Manifesto

When I started to type, it exploded out of me. This was the most important thing that I’ve ever written. The task was simple: share what fit pros need to know in order to get ahead in the industry? Why do some win big while others struggle? What’s the special sauce? My opening column in … Read more

The Amazing Story of Mark Rippetoe Revealed

“When your experience contradicts the message others promote, and expect you to support, trust your experience.” – Lou Schuler (from the Mark Rippetoe feature) –This line comes direct from an extraordinary four-page feature on Mark Rippetoe, the founder of Starting Strength, in next month’s issue of Fitness Marketing Monthly. With a base in Wichita Falls, Texas, a … Read more

Be Aware of Your Blind Spots

Nobody knows anything for certain. The real work is what happens before the work starts – the preparation. Our most successful students thrive in this phase. The first step before taking any action is clearly defining what you don’t know. It is only when you are aware of your blind spots that you can craft … Read more

Online Fitness Training: Learn the Core Truths


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