Moving Forward

When I started to type, it exploded out of me. This was the most important thing that I’ve ever written. The task was simple: share what fit pros need to know in order to get ahead in the industry? Why do some win big while others struggle? What’s the special sauce? My opening column in … Read more

“When your experience contradicts the message others promote, and expect you to support, trust your experience.” – Lou Schuler (from the Mark Rippetoe feature) –This line comes direct from an extraordinary four-page feature on Mark Rippetoe, the founder of Starting Strength, in next month’s issue of Fitness Marketing Monthly. With a base in Wichita Falls, Texas, a … Read more

Nobody knows anything for certain. The real work is what happens before the work starts – the preparation. Our most successful students thrive in this phase. The first step before taking any action is clearly defining what you don’t know. It is only when you are aware of your blind spots that you can craft … Read more

Let’s talk about prioritization. Short email today. I don’t have a lot of time. Conveniently, time is what we’re talking about. Every decision that you make with how to spend your time is a tradeoff. For me, I have 3 priorities – 3 big buckets – where I spend my time: Family Writing Workout In … Read more

Reader Ryan Saplan asks, “How did you decide that this “thing” you do was going to be the thing you were going to do for a while? This question comes down to the blurry idea of a ‘life’s purpose’, which I was asked about for the Forbes in the feature that ran last week, As for … Read more

This list is from Seth Godin and was originally published on his blog here in 2010: Ideas don’t come from watching television Ideas sometimes come from listening to a lecture Ideas often come while reading a book Good ideas come from bad ideas, but only if there are enough of them Ideas hate conference rooms, particularly … Read more

Here’s what you do. Step 1: Make a list of 20 things you think that you should build or marketing tactics to employ to push your business forward. Step 2: When done, circle the top 5. This is hard. It should be hard. Which 5, of the 20, energize you because they are both the … Read more

Don’t copy what others have, emulate how they act. Transcend the details, find the principles. “Principles are ways of successfully dealing with reality to get what you want out of life.” – Ray Dalio (Time 100 – 100 Most Important People in the World) Marketing tools come and go. What you list on your website, … Read more

The true expert, the one that we all aspire to be, seeks out opportunities to improve wherever and however they may appear. This is where I tell you that “if you’re the smartest person in the room then you’re in the wrong room”, or something. And it’s true to some extent, but, like many of … Read more

I see a cute little bunny rabbit to my right. It’s about 3km into my jog along the canal. In Arizona for the month with my parents, wife, and baby boy, Calvin. I’m going slow. Jogging is no joke. All of a sudden the cottontail takes off in front of me. For a few seconds … Read more