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Fitness Facebook marketing expert Elijah asked me to speak to his audience a few weeks ago. It was a good opportunity for me to clarify my stance on Facebook advertising – which I’m spoken against multiple times but don’t think it’s actually a bad thing. This was a fun conversation. Somewhat antagonistic to what many … Read more

If you’ve ever been afraid to follow up, don’t be. The podcast episode linked below happened because Amanda’s team ruthlessly, yet respectfully, followed up with me for half a year. Starting at minute 4:30, after all of the intro material, you’ll enjoy a wide-ranging conversation about growing an online business. It’s not online training specific, … Read more

There’s nothing new in the fitness industry. I want you to be able to grab attention and to make an impact, and to do that, you need to know a few things but it all starts with an understanding that what you’re doing is probably not unique or new. Today. my friend, I have a … Read more

For years, I had hustled 14-hour days, nearly every day, to train and attract clients. There was no time for anything else. The friends I talked to were my fellow trainers and clients. Girlfriend? Ha, not a chance. The thought was that once I’d gotten my business together — once I made some unspecified amount … Read more

It’s a v-neck – I have 6 in black, 2 in grey, and 2 in navy blue. The shirt is from Unbound Merino. I like the shirt but this isn’t about clothing choices, my friend, it’s about decision fatigue and willpower. Having one shirt is a step to eliminate as many small decisions as possible from … Read more

Sitting at our dinner table here in Costa Rica speaking to my editorial director for the PTDC I get an idea for an article to write. Like always, I send an email to myself with the idea, takes a quick second, and continue the conversation about our plans for the new year when Stephanie stops me: … Read more

Great news, the holiday cards are back. Get yours at https://store.theptdc.com/product/ptdc-holiday-cards/ *Bonus: Buy one set of cards and get 50% off every additional set. Buy for your staff, send more this year, or stock up for next year. The discount is applied automatically when you check out with a minimum of two packs of holiday cards. … Read more

Usually it’s one email, one message. Today, I have a few things to say, my friend, and I blame change on the jungle. A few days ago I moved to Costa Rica for a few months with my wife and 5 month old baby, Calvin. It’s paradise, but it’s also the jungle. In addition to … Read more

Sharing a podcast that I recorded with Dean Somerset last fall because I don’t have any time to write today. Packing right now. Spent this week on the ocean visiting my brother in Nova Scotia. Long-day of planes, trains, and automobiles tomorrow heading to Costa Rica for a few months with Alison and Calvin. In … Read more

JC Deen, in a message soon after yesterday’s email went out says, “People don’t want cheap, they want easy. And people don’t want the best, they want the confidence that whatever they are buying isn’t crap.” that was goooood. My response: “It’s basically everything. Like, you can stop teaching marketing now. Just make sure that everything … Read more