‘Education is Marketing with Integrity’

I’m rolling my foot with a ball right now. At home, we have a soft tissue kit that my wife and I used to use before it turned into a set of toys for my son. All of these tools are made by the same company, TriggerPoint Performance – founded in 2002 by Cassidy Phillips … Read more

You’ll figure it out

In order to develop tremendous confidence in your own abilities, you must have courage. Courage to ideate and courage to create. Nobody is born with courage. It develops when things don’t go your way. Courage develops when you fail. You cannot fail if you don’t try–so try a lot and fail a lot. So long … Read more

How to Stand Out in a Saturated Online Training Market (Podcast)

“I want to talk about how to be in business. Not just a business competing, but crushing competition by 2025.” – Vince Delmonte This morning I woke early to work on a conference presentation I’ll be delivering on Saturday. After a quick breakfast with the family at 8am, we enjoyed a 45 minute walk to … Read more

The Nebulous Science of ‘Happy’ – a conversation

I want to share a private email conversation with you between myself and Lou Schuler, our editorial director. Most of the time we talk about how to better add value to Fitness Marketing Monthly but this email thread was different – we discussed happiness. It bridges off of the story about finding the best toothbrush … Read more

Make a Bad Plan (34 words)

A bad plan successfully implemented will lead to mistakes which will teach you lessons which will lead to improvement. A bad plan is better than no plan. A bad plan is a good start. -Coach Jon

“A boringly logical man would make the cups larger”

“If you visit the excellent burger chain Five Guys, you will notice that your fries come in a cup: large, medium, or small. Yet, having filled your cup, the staff invariably throw in a generous scoop of fries into your brown paper bag. These are the fries which, strictly speaking, they don’t have to give … Read more

So There We Were: Me and Mandeep on the Subway Chatting like Old Buds

Riding the subway allows an opportunity to read. The trip is longer but I’ll do it anyway if I have time. With John Butler Trio playing through my headphones, book open, pen in hand, Mandeep tapped me on the shoulder. “Is that a sales book?” He asked. –”Well, it could be.” I said. “But it’s … Read more

Little Poems for Big Hearts

I called her because we were in the neighbourhood. Twenty minutes later we were chatting in the local bohemian coffee shop; the kind of place you get looked down upon if you order a coffee and not an Americano. She told me about a project that she had been putting off that was meaningful to … Read more

Pull the Goalie

A good storyteller engrosses a reader in a topic he had no previous interest in. A great storyteller also distills a globally applicable truism in that story. Malcolm Gladwell is such a storyteller. I want to tell you about a story from Gladwell about ice hockey, not just because I’m Canadian and it’s about hockey, … Read more

The Man with the Orange Vest

This is a story about a lie that went on for 20 years. It’s a story about deceit. But mostly, it’s a story about gumption. A friend told me this story. I cannot confirm whether it’s true but I hope that it is. In between two large office buildings there was a parking lot with … Read more

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